NUDIE JEANS is based in Göteborg, situated on the Swedish west coast. Being an old seaport and the industrial hub of the region the city is closely linked to the heritage of denim and worker’s tradition.

WE LOVE JEANS, a passion we share with everyone who mourns a worn out pair as a close friend. No textile ages so beautifully as denim. The longer you wear your jeans, the more character and attitude they get. They live your lifestyle, and get formed by you into a second skin.

We will always stay true to jeans. We are not looking for the short-term trends.  Our inspiration springs far from glamour and catwalks. The product is not only a pair of jeans. It’s part of a way of thinking, a concept and a consistent passion, fuelled by the traditions of denim together with the characteristics of the fabric itself.