Fred Perry

Fred Perry

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Fred Perry

Named after three times Wimbeldon champion, Fred Perry prides itself on being the first British brand to successfully blend sportswear with streetwear, which would go on to create one of the most iconic styles of the last 100 years.

The brand was established in the late 1940s, when former Austrian footballer Tibby Wegner approached Fred Perry with an idea. Their initial project was the very first sweatband, which was quickly adopted by tennis players across the courts of Britain. In 1952 the duo launched what was to become Fred Perry's most iconic item of clothing: a slim fit cotton pique shirt with Laurel Wreath embroidery.

The Laurel Wreath logo is still recognisable worldwide today, with stores in 50 countries around the globe. The original Fred Perry cotton pique shirt is made to the same high standards as it was during the 50s.

Fred Perry

Named after three times Wimbeldon champion, Fred Perry prides itself on being the first British brand to successfully blend sportswear with streetwear, which would go on to create one of the most iconic styles of the last 100 years.

The brand was established in the late 1940s, when former Austrian footballer Tibby Wegner approached Fred Perry with an idea. Their initial project was the very first sweatband, which was quickly adopted by tennis players across the courts of Britain. In 1952 the duo launched what was to become Fred Perry's most iconic item of clothing: a slim fit cotton pique shirt with Laurel Wreath embroidery.

The Laurel Wreath logo is still recognisable worldwide today, with stores in 50 countries around the globe. The original Fred Perry cotton pique shirt is made to the same high standards as it was during the 50s.

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