Obey

Obey

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24 Products
24 Products

Obey

OBEY Clothing was established in 2001 by Shepard Fairey and is based on a sticker he created as a student at the Rhode Island School of Design.

The OBEY campaign is derived from the Do It Yourself counterculture of punk rock and skateboarding, but Fairey has also taken inspiration from popular culture, commercial marketing and political messaging. Fairey immerses his ideology and iconography in self-empowerment. With biting sarcasm that verges on reverse psychology, he provokes viewers, using the imperative “obey,” to take notice of the propagandists out to shape the world to their will.

Clothing became just another canvas to spread his art and message to the people. The OBEY clothing range is profoundly inspired by classic military designs, work wear basics, as well as the elements and cultural movements Shepard has built his art career on.

Obey

OBEY Clothing was established in 2001 by Shepard Fairey and is based on a sticker he created as a student at the Rhode Island School of Design.

The OBEY campaign is derived from the Do It Yourself counterculture of punk rock and skateboarding, but Fairey has also taken inspiration from popular culture, commercial marketing and political messaging. Fairey immerses his ideology and iconography in self-empowerment. With biting sarcasm that verges on reverse psychology, he provokes viewers, using the imperative “obey,” to take notice of the propagandists out to shape the world to their will.

Clothing became just another canvas to spread his art and message to the people. The OBEY clothing range is profoundly inspired by classic military designs, work wear basics, as well as the elements and cultural movements Shepard has built his art career on.

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